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Cahootify

Cahootify is the online project portfolio and team-forming platform for film, media and entertainment professionals. This blog post will be looking at the features of this social network and looking at how a film maker could best use into create a professional online presence.

What does Cahootify do?

Cahootify allows you to create an online project portfolio, which tells people who you are, and shows them a prime selection of projects you’ve worked on. Also it credits people who you’ve enjoyed working with, this helps them along, also it helps you along because people are more likely to get in touch if they know someone who knows you. You can use Cahootify to get yourself out there, so other people can see your work and might want to work with you.

How to create a professional online presence.

For most businesses having a good online presence is very important. Some top tips on creating a professional online presence are:

  • Use a professional picture of yourself consistently This allows potential clients to recognise you.
  • Use established media sites This allows you to be reachable and visible on sites that potential clients already are.
  • Be consistent potential clients wants to see recent and updated information on what you have been up to so they know what you have been doing recently.

How to use other media platforms to market yourself online

There are a lot of social media platforms, for you to use to market yourself online and create a social professional presence for yourself. For example Twitter is a good way to market yourself online. There are a lot of ways you can use twitter to market yourself online for example:

  • pinned Tweet a pinned tweet stays at the top of the your twitter feed so if potential clients go on your twitter the first thing they will see is your pinned tweet. For a film maker they could do a film reel of all their work and put that as their pinned Tweet so when potential clients go on their twitter the first thing they will see is their pinned Tweet on their film reel, so will be able to see some of their work and can decide if they want to work with them or not.

 

  • Follow film makers: If you follow film makers who are trying to make it just like you, they might end up following you back, which means you could start a conversation with them to find out what they’re working on, and maybe get some tips, also if you start talking to them you could ask them for a shout out. where the person mentions you in a tweet, this will really help especially if they have more followers than you. if they give you a shout out that means that more people will know who you are and you might get more followers, which will also increase your online presence.
  • Retweet and favourites: Getting retweets means that whoever retweeted your tweets their followers will be able to see it aswell, this way more people will be able to see your work. If someone is in the  film making industry aswell and retweets your tweet they might know someone who might see it and might want to work with you. Retweeting is a folksonomy of twitter. A folksonomy is an informal way of categorising things. it refers to categorisation by the user. Retweeting is a folksonomy because you choose what you retweet which means you choose what your followers see.

Other social media platforms, that you can market yourself on is Facebook. Some ways on how to market yourself on Facebook:

  • There share button For a film maker trying to get their self out there they can put a film reel on Facebook, and their followers can use the share button to share the film reel, so their followers can see it too and get their name out there. This can also help them be seen by someone in the film making industry that might want to work with them.
  • Have their own Facebook page- For a film maker having their own Facebook page will be useful because they can put all their information on and they can also put their film reels on their so people can see what they’ve made. Having a Facebook page will allow potential clients to see your page and see all the projects you’ve done so they might want to work with you. Also by having a Facebook page people can like it which shows potential clients that people are connecting with you on a social media level.
  • Another social media platform you can use to market yourself online is Instagram:
  • Short film reel- Instagram allows you to post videos now. So for a film maker this is helpful because they can post film reels of their work, also a Taxonomy of Instagram is that they put the posts in order of when they were posted, so this is helpful to potential clients because they can see how consistent they are on social media and see how often they update social media. Below is a link to my blogpost on taxonomies and folksonomies on Instagram:
  • taxonomies and folksonomies on instagram
  • For film maker who are trying to be found by potential clients having a link to your cahootify profile in your bio will be useful, because if a potential client came across one of your social media sites they will be able to click on your link in your bio and will see all the information they need about and what kind of projects you’ve been on, so they see how experienced they are.

Other sites like cahootify:

  • LinkedIn is a professional network site with 300 million people signed up. Just like Cahootify LinkedIn is a site where you can create a professional online profile, however you can also stay in touch with colleges and classmates on LinkedIn.
  • Linked in helps you discover professional opportunities, business deals and new ventures.
  • You can also use LinkedIn on the go on your mobile phones and tablet so you can keep up to date with all the job opportunities they have.
  • LinkedIn is classed as a community site, however it’s also a social media site because you can talk to friends online and you can also check on your phone and tablet.
  • Cahootify can be classed as both a community and a social media site because Cahootify is one big site where everyone is connected and looking for professional work. However it it also lets you talk to people if you want to collaborate with them. However in my opinion Cahootify is mainly a community because everyone is there because they want to make it as film makers and even though you can talk to people, you can not talk to people like you do on social media such as the share button.

    Word of mouth

Word of mouth and social media really go hand in hand. If someone sees your Cahootify profile or other social media site they might talk to their friends about it to tell them about the projects you’ve been working on and other work you have done. This will allow more people to visit your social media sites, and also this means you will have a bigger online presence because more people will know who you are and go on your social media sites.

This was my blog on Cahootify, I hope you enjoyed it.

 

 

 

 

 

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Rich Content-Uni Fashion

 

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This blog post is all about uni fashion and my pinterest board, which is part of our rich content. In this blog post they’ll be pictures of students that go to uni and what they wear to there lectures. You never know you might be inspired.

Uni Fashion

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Here are some pictures from my Pinterest board. All about student Fashion. People who follow me will be able to see my boards and my pictures. These pictures include what people actually wear to their lectures, and also some suggestions and some trendy styles at low prices.

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These are some quotes I found and put them on my Pinterest board. These are quotes about fashion from people in the fashion industry, which might inspire my readers on their fashion choices.

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Also on Pinterest it allows people that follow you, to send you messages on what they like and maybe some new ideas. This allow you to make sure that your Pinterest board fits the needs of your target audience.

My full Pinterest board

 

 

Facebook: Podcast

This blog post is on why Facebook is a food platform for marketing a new product, here are a few reasons why:

  • shareable
  • like button
  • friends can see what you’ve posted
  • comment
  • influential

Our Product:

We will be marketing the product “The spirit of music and art, on Facebook”, a local event that will be held on halloween. We have chose Facebook as the platform to market our product on because it is one of the biggest social media platform, which means hopefully a lot of people will be able to see our post.

Shareable

On Facebook there is a sharing button that you can press to share each others posts onto your wall so your friends can see it aswell. This means that the word about the event will get around faster if lots of people share with their friends than their friends share it aswell. This will also get people talking about the event and get people interested so they will buy a ticket.

Audience:

There are a lot of different audiences on Facebook, there are people of all ages on  Facebook so when  you use the sharing button you have a wide audience you’re sharing to so, at least one of them should be interested in what you’ve shared.

below you will find a link to our podcast on how to promote your product on Facebook:

The spirit of music and art

 

taxonomies and folksonomies: Instagram

What is a taxonomy?

A taxonomy is a formal way of ordering things, using a tiered term structure,such as the alphabet. this means that everyone knows it and will be able to follow the same structure. Taxonomy represents a structured system of classification thus providing a unified vocabulary. Taxonomy is also centrally managed and consistently applied to content.

What is a folksonomy?

Folksonomy is an informal way of ordering things. It refers to categorisation by the user.

The definition of a folksonomy is: A classification system derived from user generated electronic tags or keywords that annotate and describe online content.

Taxonomies on instagram:

A taxonomy that instagram have is the pictures you upload are in date order, so you or your followers would be able to find a picture from a few weeks ago quite easily.

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This lets you know how long ago you took the pictures, and allows you and your followers to find a picture easily if you knew how long ago the picture was taken.

Folksonomies on instagram:

Folksonomies are the informal way of catergrisng things, on instagram this can be hash tagging. Hashtags lets you find what you’re looking for easily. All you have to do is write the word or phrase you’re looking for with the hashtag in front of it and all the pictures related to the hashtag come up

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What makes a good piece of online content

I have been researching this topic and have found a few things you should know about what makes a good piece of online content.

  • Originality
  • Timely
  • Frequent
  • Shareable
  • Relevant
  • Eyecatching
  • Strong Headlines
  • Images/Videos

Here are a few things that I like to read and why I think they are shareable.

new york fashion week 2015

Originality:

A good piece of media content has to be original so that it will be one of the first things that come up when someone searches for it in google, and it is not over shadowed by other pieces of online content. Another reason why a good piece of media content should be original is because this will mean that not many people have seen anything like it before and will share it with there friends and could end up going viral.

An example of recent media content on youtube that has had over 92,000 views

This is a video of the London mayer Borris Johnson knocking a little boy over in a game of rugby. The reason that this video is original is because it has the mayor in playing a game with some little boys from Japan, and there is not another video of this. The reason that this video got over 92,000 views on youtube was because it had a well known figure, such as the mayor in, which meant lots of people would talk about it and share it on other social me dia sites such as twitter and Facebook.

Shareable:

A good piece of online content as to be shareable so more people can see it, and share it with there friends if they like it. one way a piece of online content can be shareable is having buttons that link you to  other social media sites such as twitter and Facebook. this will let your followers see what you have shared to your site so they can they watch it too.

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This is an example of some sharing buttons on the New York fashion week website. this lets whoever viewing the website to click on these links and it will direct them to the websites twitter page or Facebook. I t also lets you log into twitter so you can share the information to your account.

Relevant:

A good piece of media content needs to be relevant and up to date now, because social media changes all the time. one way to be up to date and give people what they are searching for is to type in to google a question and see what the suggestions are, because thats what people are searching for the most. If a piece of media content is recent and up to date it means more people will view the content because most people have been searching for it.